Ideo New York (pronounced “i-DEE-oh”), founded by Indian-American Aman Maini, is a ready-to-wear denim label rooted in a family history that began over 40 years ago with the selling of jeans in India. Aman's early exposure to the fashion business during his upbringing left an indelible mark on him. Venturing into finance to bootstrap Ideo, he drew from his rich background to shape the brand's identity. Inspired by architectural intricacies, our designs are meticulously crafted in the United States with an unwavering commitment to quality and attention to detail.